It’s the first issue of AXELL MAGAZINE!

About Shiromochi

My name is Shiromochii, and I am the editor-in-chief of AXELL Inc., where I am in charge of planning strategies, public relations and accounting. I like to eat rice and drink beer in the sun. I have recently started to love the crying sheep from Animal Crossing game. Nice to meet you! Humph-Humph!! 

About AXELL Inc.

We focus on create communication services for diverse business trying to make your life more enjoyable. Our main business is the development and sales of “DENDAMA” (an IoT device based in the japanase toy Kendama) and the operation of a bar. The Dendama is the world’s first IoT Kendama device that allows you to connect with other players around the world through our DENDAMA app to play online games wherever you are.  

Our bar, DENDAMA & DARTS RE/D (REED), is located at Shibuya Scramble Crossing (20 seconds from the Shibuya station). At the bar, you can play on the first ever DENDAMA arcade machine or enjoy playing soft darts while drinking any of our delicious craft beer! 

In addition, we also plan and create different events. The next month, we are planning an event where you can walk around Shibuya while solving mysteries about Shibuya popular culture.  

Enriching your life with the latest fascinating entertainment experiences is our slogan. 

Our company name took the first letters of “Alluring X Entertainment of Living for Life” in which we try to show our mission to deliver experiences that bring smiles to people’s faces. 

We believe that people do not live alone but with many people around that’s why we want to create a community where people can have fun, make friends, and enjoy life.  

AXELL was established with all these thoughts in mind. The company name was changed because we wanted to pursue the joy of connecting with people more than just DENDAMA.  

The symbolic logo also represents the color of life and the kaleidoscope which we believe spreads out joy. It also represents the development of the entertainment industry and the smiling faces of those around us. 

What is AXELL Magazine?

We used to have a website with only news about Kendama called “The Kendama Times”, but after changing our company objectives we decided to create a reborn of this page. 

From now on, The Kendama Times will be AXELL MAGAZINE and we will be providing information on DENDAMA and the entertainment industry in Shibuya. 

I will introduce you to some of the most interesting spots in the city and some of the deepest places in Shibuya that I’ve ever been interested in, such as great beer bar, great darts bars and shops, etc. 

We will also be updating articles by the AXELL staff about the bar, behind-the-scenes of development stories, and other interesting topics. 

From now on

It’s the first time that I write articles for a website, so I have a vague idea of how to do it. The only thing that I really want to do is to have a Hanami party when the cherry blossoms come into bloom next year. 

The new virus may be affecting us this year, but next year I want to drink until I die while watching the cherry blossoms. Humph-Humph!!